Gary Vaynerchuk on New Media, Personal Branding and Promotion

gary V

We are very happy to announce Gary Vaynerchuk as the first speaker in the Legion of Talk series. Gary’s dynamic and engaging style has made him a new media sensation and one of the most sought-after speakers around. An immigrant from U.S.S.R., Gary took over his family’s New Jersey wine shop and has brilliantly leveraged the Internet and digital media to dramatically increase sales and inspire legions of loyal fans who watch his daily webcasts on Wine Library TV, his personal blog and follow him on Twitter.

Gary Will be in town speaking to Powells customers as he tours the country talking about wine and his new book “Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World” But we asked Gary if he would talk to us about how he uses digital media to promote a traditional business with amazing results, and he graciously agreed. If you’re into digital media, web-based business or just a fan of Gary’s you won’t want to miss this opportunity to see and meet Gary in person.

The where & when:
July 1, 2008
224 NW 13th Avenue
Portland, OR 97209
7:00pm to 8:00pm
RSVP on Upcoming

Free tickets will be available on this site on June 24th.
Seating will be limited to 297 seats so check back on the 24th to get your ticket.
We will reserve some seats for unticketed admission at the door as well.

Here’s Gary’s official bio:

Gary Vaynerchuk, self-trained wine expert, is revolutionizing the wine industry. His blog, Wine Library TV (affectionately known as The Thunder Show), boasts a cult-like following resulting from his enthusiastic, unconventional, and often irreverent wine commentary. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres.

With a wealth of knowledge and an entrepreneurial spirit, Gary rebranded the family business as Wine Library. Within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business.

What raised Gary’s notoriety even more than his business acumen was his foresight. Inspired by sites such as and, Gary leveraged technology to reach an untapped audience. His daily 20 minute webcasts caught the attention of a demographic new to wine and eager to learn. Within a short time, beer sales were outpaced by wine. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired Gary for creating a new generation of branding, focusing on the internet.

Gary’s unique identity as both a wine expert and a “real person” has reinvented the concept of wine tasting for a new generation. His first book, 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, was released in May of 2008 and is available in bookstores nationwide.

Introducing Legion of Talk

Legion of Talk is a new series of events that aims to bring you top speakers and thinkers from around the world. We like to think of it as our attempt to bring the TED Conference to Portland- one speaker at a time. And as with all Legion of Tech events everyone is invited and admission is always free.

A lot of brilliant and interesting people pass through the Northwest and we hope to seize the opportunity to make them available to you. We will be announcing events as they are scheduled so stay tuned and if you know of anyone passing our way that you would like to have speak, please let us know.

May Board Meeting Minutes

Legion of Tech Board Meeting
Thursday, 05/08/2008
Meeting held at Jive Software 317 SW Alder St Ste 500, Portland, OR
Meeting began at 5:55pm, ended at 7:30pm

In Attendance:

Adam Duvander, Paul Biggs, Selena Deckelmann, Audrey Eschright, Todd Kenefesky, Dawn Foster, Raven Zachary, Justin Kistner


Josh Bancroft

Reviewed the proposed agenda, as follows:


* Votes:
o Minor involvement of LoT in LoTV codeathon (mostly making connections, local promotions, and mobilizing volunteers
o Determine leader for Ignite Portland 3 & vote.
o Vote on proposal to rename BarCamp Meetups to the Legion of Tech Happy Hour & new location (rent Lucky Lab room? Other options). See below.
o Vote on proposal for LoT to cover the $85 fee for the TACS 501(c)3 workshop

* Update Agenda:
o Paul
+ Progress on 501(c) (3) status (see link in details below)
+ Schedule working meetings
o Todd
+ Finance Committee Update
+ BarCamp final numbers
+ Bank Balance
o Selena
+ LoT Party
+ Ignite hosting migration
+ Ignite 3 Sponsors $ update
o Audrey
+ Survey
+ People have been asking me when they can get a LoT t-shirt. Do we want to do this?
o Raven
+ Updates?
o Dawn
+ BarCamp review
+ Posting minutes after the Board meetings
o Justin
+ Updates?
o Josh
+ Updates?
o Adam
+ T-shirt experience
+ Other individual donation opportunities

Notes regarding agenda posted to Google Group prior to Board Meeting:

* Dawn
o BarCamp Meetup Proposal: Rename to Legion of Tech Happy Hour. Hold at the same time (4th Thurs from 5:30-7:30). Location: issue is that we have outgrown Jive. Requirements for new space: private room larger than Jive (allows us to do introductions & mingle); same location every month (roving meetups are just too labor intensive to organize); somewhere with food & drinks. Proposal: Lucky Lab. Ideally get a sponsor to cover the room & a round of beer.
o BarCamp went very well. Feedback was mostly positive with minor suggestions for improvement. Would still like to keep it at Cubespace. People would like to see us do it more often, but we’d need to talk about sponsorship / volunteer burnout with more frequent events. Details here:
o Any chance I can recruit someone to manage the review process and posting of minutes to the LoT blog?  (Raven?)
* Audrey
o Survey: As of Wednesday morning we have 253 responses. I need help from everyone continuing to promote this on local mailing lists and blogs. Also: those of you with local tech coworkers, can you send it to internal lists?
* Adam
o T-shirt experience – how did it go? annoying to deal with money?
o Other individual donation opportunities?
* Paul
o We drafted up the 501(c)3 narrative, for people to look over after the meeting in preparation for the next working session:

Meeting Minutes:

Discussed Legion of Tech involvement in the League of Technical Voters Code-a-Thon to take place around OSCON in late July 2008. SIlona wanted support finding volunteers and helping promote the event. The Board voted to proceed with helping in this event on a limited basis.

Discussed Ignite Portland 3 leadership role. Raven asked to take less of a role for this event due to a busy schedule over the summer and timing conflict with his organization of iPhoneDevCamp 2 and being out of town for the first two weeks of June. Justin Kistner volunteered to be the lead for this event. The Board approved. Regarding the selection of speakers, the Board decided for the Board membership to be the selection committee this time. The Board will meet several weeks before the event to select speakers. Ignite Portland 3 planning meetings will be held every Thursday at E-San during lunch. Justin will plan for a meeting in the next week to start the process.

Discussed the renaming of the BarCamp Meetups to the Legion of Tech Happy Hour and move to a new location as we have outgrown the space at Jive Software. Various venues were discussed. The Board approved the rename and move. A venue will be decided soon – if no venue can be selected by the next Board meeting, we will use the Lucky Lab on Hawthorne and pay for the $100 room fee. No Happy Hour will be held during the month of May. Audrey will send out an email about the cancellation of the May event.

The Board approved the $85 fee for the TACS 501(c)3 workshop.

Paul gave an update on the 501(c)(3) Narrative text. The current narrative draft text on the Google Group was reviewed. The Board will schedule a meeting to work through the Narrative.

Todd gave a Finance Committee update. BarCamp sponsorships received $8,905.60. Outstanding $1,000.00 from PSU, will be paid directly to CubeSpace for expenses. T-shirts sold online $879.52. T-shirts sold on-site $605.00. Total raised for BarCamp: $11,390.12. BarCamp 2 Costs $9,731.91. Retained $1,658.21. Gross Bank Balance $13,599.44. Net Bank Balance $2,500.00 ESTIMATE. Actual figure to be reported after Finance Committee meeting Tuesday. Ignite Portland 3 sponsorships received $0.00.

Discussed whether we should provide food at Ignite Portland 3. Tabled this for review at the Ignite planning meetings.

Todd brought up the idea of special speaker events in Portland, produced by Legion of Tech. The Board discussed this opportunity.

Selena gave an update on the Legion of Tech kickoff party. The Board discussed rolling this into the first Legion of Tech Happy Hour.

Selena gave an update on the hosting migration for the Ignite Portland website. GoDaddy is having problems with the DNS records. Selena is working with GoDaddy tech support on the problems.

Selena gave an update on Ignite Portland 3 sponsors. Vidoop is interested. Beer Chips is providing free chips. Ziba is going to sponsor. Dawn will talk to Jive. Selena talked about getting sponsors to do 15-second segments instead of stage introductions.

Audrey gave an update on the survey, there have been 281 responses so far. Audrey is aiming for 1,000 responses. 20% of the respondents are female. Audrey is working on spreading the word. Audrey showed an age distribution graph – the majority of respondents are 26-35 years old.

Dawn gave a post-mortem on BarCamp, based on the closing session at BarCamp. Good feedback received. Talked about attendance. Several Board members thought attendance was lower than expected.

Dawn talked about the Board meeting minutes review process. She would like to pass this responsibility on to someone else. Raven will take over this role as the Secretary.

Justin gave a brief update on the new website for Ignite Portland. Reviewed the new WordPress design that will launch in the next few days. Justin recommended that we look at WordPress MU in the future to manage multiple sites.

Adam and Raven gave a t-shirt update.  40 extra t-shirts ordered for sale at BarCamp. We ended up with 7 extra women’s shirts, but not enough 2XL or M sized shirts, based on demand. Brian Jamison still owes money for his t-shirt. Todd will email him a PayPal invoice. Pre-ordering went well – several people did not pick up shirts, all given out to friends to deliver. Discussed various options for online t-shirt ordering for Legion of Tech t-shirts.

Adam talked about taking money from individuals for future event production as donations. One idea was paying for lunch.

Discussed moving Ignite Portland 3 later in the evening so that people will have time to eat dinner before attending and to save on food costs.

April Board Meeting Minutes

Legion of Tech Board Meeting
Thursday, 04/10/2008
Meeting held at Jive Software 317 SW Alder St Ste 500, Portland, OR
Meeting began at 5:45pm, ended at 6:35pm

In Attendance:

Justin Kistner, Todd Kenefsky, Adam Duvander, Audrey Eschright, Paul Biggs, Raven Zachary


Selena Deckelmann, Josh Bancroft, Dawn Foster

Meeting Minutes:

Reviewed the proposed agenda, as follows:

Proposed Agenda:

•    Votes:
?    Continue pursuit of 501 (c)(3)
•    Updates:
?    Paul
?    Progress on 501(c) (3) status
?    Schedule working meetings
?    Todd
?    Finance Committee Update
?    Startupalooza Sponsor Final numbers
?    Ignite 3 Sponsors $ update
?    BarCamp Sponsors update
?    Bank Balance
?    Fiscal years?
?    Raven leading IP3?
?    Ignite 4 feasibility study
?    Selena
?    BarCamp Sponsor update
?    LoT Party
?    Audrey
?    Survey
?    Raven
?    Ignite3 Update
?    Dawn
?    BarCamp updates
?    Adam
?    Updates?
?    Justin
?    Updates?
?    Josh
?    Updates?
•    Updates (enter your updates here prior to the meeting):
•    Dawn
?    BarCamp – Need a big push for sponsors right now. This will drive how much we can spend on food / t-shirts / etc. We should all be reaching out to our network and soliciting sponsors.
•    Audrey
?    Survey: no new news. It might help if someone could meet up with me to finalize the questions to ask. I just need a prod to get this ready for people to respond.

Paul provided an update on the 501(c)(3) status. No progress this month on this project. Need to schedule a meeting with TACS, a group that helps non-profits, provides advice for forming non-profits. Meeting with TACS not yet scheduled.

Todd mentioned that we are not filing certain papers (he did not have specific information) with the state that could jeopardize our filing date, discussed the option to give up the effort to pursue a 501(c)(3) status. Selena and Dawn have the specific information.

Discussions the benefits of 501(c)(3) – mostly focused around tax-exempt donation benefits.

Justin will talk to his friend who already went through the process to setup a 501(c)(3).

The Board decided to postpone a vote on pursuing 501(c)(3) status, pending more information on this. This issue will be discussed through the mailing list.

Todd provided a Finance Committee update. Since the last meeting, Selena’s mom (a CPA) has drafted an official spreadsheet for tracking finances properly. Selena has been unavailable to train Todd on this. Todd has been keeping track using the old system.

$3,100 in sponsorship revenue for Startupalooza, received all but $500. Kevin Spence is in the process of changing banks, and POSSE, which has been late. $1,750 spent on Startupalooza. Carryover form Startupalooza will be used for BarCamp Portland 2 in May 2008.

Ignite Portland 3 so far raised $500 in pledged sponsorships. $0 received. Haven’t solicited for sponsors yet.

Bar Camp $2,050 pledged, independent of the carryover from Startupalooza. Received $500 of this, AboutUs and Stoel Rives LLC.

Net reserves right now of approximately $2,000 in the bank.

Adam talked to Dawn on BarCamp sponsorships – we don’t have set amounts for sponsors, we encourage $250 for individual, $500 for small company, and $1,000 for the larger companies.

No update on the fiscal year provided.

Ignite Portland 3. Selected Wednesday June 18th at Bagdad Theater. Todd will confirm date and provide initial payment. Todd will work with Igal for the ticketing system. Todd will do final confirmation with Bagdad Theater before we announce the event publicly. Discussed moving the website to improve performance. Also discussed doing a new WordPress theme specifically for the Ignite Portland event. Todd and Justin will talk about a weekend WordPress design effort.

Todd talked about doing Ignite Portland 4 in August or September in Pioneer Square for the general public. Todd will explore and report back to the board.

Selena was not present, skipped her update items.

Audrey discussed the event attendance demographics survey. No new updates. Audrey talked about doing a working lunch to work on this.

Raven talked about deciding on a voting procedure for proposals for Ignite Portland 3. A number of options were discussed. One plan would be board members + several Ignite alumni + a community aggregate through public polling. It was agreed not to do final voting for speakers over lunch – too much noise. No decisions were made.

Raven asked Todd to create a PayPal tonight for our corporate bank account. Todd agreed.

Adam raised the issue of taking money directly from individuals during an event, such as paid t-shirts for BarCamp Portland. The board did not see this to be a problem.

Adam gave a status update on t-shirts for BarCamp Portland. Has a quote from a company – won’t do on-site service. Plan to ask people in advance for shirt sizes and have an inventory to sell at the event or possibly pay online and pick up the shirt at the event.

Audrey asked about the Tech Garage Sale. Raven had no update to provide to the board.

March Board Meeting Minutes

Board Meeting Logisitics:

March 13, 2008
5:45 PM
Jive Software 317 SW Alder St Ste 500


Dawn Foster, Todd Kenefsky, Selena Deckelmann, Adam Duvander, Audrey Eschright, Paul Biggs, Justin Kistner


Josh Bancroft


Progress on 501(c) (3) status (Paul)

  • Conflict of Interest Policy up for review by Board
  • This is to make sure that the money we spend isn’t done in personal interest
  • Paul/Selena met with Becky Blumer from Hands on Portland
  • Going to contact TACS for some help with our filing
  • Working Session output — document published to the google group
  • Need to re-write bylaws and focus on our core mission, rather than idealistic goals
  • Schedule a working session


Go / No go on Legion of Tech Garage Sale idea (Raven)

  • Vote: Approved — unanimous

Go / No go on LoT Kickoff Party assuming we have someone to approve costs (sponsorship) (Selena)

  • Status: Gotham, Side Door, Lucky Lab ?
  • Vote: Approved (unanimous)
  • Selena, Justin, Paul to work on this project

Sponsor a survey of the Portland tech community to learn more about our demographics (Audrey–already working on this, would like to put the LoT name on it)

  • Status: We don’t know as much as we’d like about the local community, Audrey would like to lead this effort.
  • Vote: Approved (unanimous)


Finance Committee Update (Todd)

  • Startupalooza Sponsor $ update (March 29) $1600 in pledge, $800 outstanding (need $1000 more)
  • Ignite 3 Sponsors $ update: Beerchips, Ziba design, Toonlet: $800 pledges
  • Ignite 2: We received all of the checks from Ignite
  • Barcamp sponsors: $750 pledged ($500 outstanding)
  • Bank Balance: $2018.68 (Net $918 reserves)
  • Fiscal year: Tentatively planning to make it the end of September

LoT Logo Coloring (Justin)

  • New Logo discussed
  • Will vote over email

Ignite3 Updates (Raven)

  • Urgently need a date in June
  • Week of June 16th at the Bagdad
  • Todd to check in with them about Tuesday/Wednesday
  • Working with Igal on the registration system
  • Lessons learned: could use some extra time to preview the slides

Startupalooza updates (Todd)

  • All the speakers are in!

BarCamp updates (Dawn)

  • Things are underway, waiting on sponsorship money to decide how much food

Discussion about needing to set some working meetings to hammer though some startup stuff

  • Bylaws revisions
  • Narrative
  • WORKING MEETING: 3/18/08, 6:30pm SIDE DOOR


Ideas to make these board meetings more efficient.

  • Per person updates
  • Send updates ahead of the meeting – 24 hours before the meeting
  • Conference calls for subcommitee meetings

When to meet with Steve Gehlen?

  • Working session with available board members in the next week scheduled

NXNW – We think this would be too big to do as a community event, so LoT will not offer to coordinate this potential event.

Legion of Tech Happy Hour: June 26th

Please RSVP on Upcoming as attending to help us get a count for the event.

We have been holding regular BarCamp meetup events for a couple of years; however, we recently realized that we’ve outgrown the Jive breakroom, and we’ve evolved away from the BarCamp Meetup name. So, we’ve renamed this monthly event to the Legion of Tech Happy Hour, and the event will now be held outside on the back patio of Plan B.

Thursday, June 26, 2008
5:30 PM – 7:30 PM
Plan B
1305 SE 8th

The intent is to get a group of cool people interested in technology together to chat over drinks on the fourth Thursday of every month. Anyone working in high-tech is welcome to attend. Conversations usually range from wikis to open source to blogs to who knows what!

Other Important Events!
* Ignite Portland is this Wednesday 6/18
* Lunch 2.0 June 30